Communications Centre of Excellence
The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.
The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.
CCoE services include:
- CONTENT CREATION
- CREATIVE SERVICES
- EMPLOYEE ENGAGEMENT
- MARKETING
- PUBLIC RELATIONS
Award-Winning Communications
Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.
News & Events
SOUTHLAND Senior Leadership Meets the Media as Back to School Season Kicks Off
Another school year has arrived, and we are excited! We’ve spent the summer recruiting, hiring and training highly-qualified and caring drivers to fill our nearly 600 routes. Our President Les Cross spoke to Global News on Tuesday morning to talk about our driver...
We Had a Blast: SOUTHLAND Celebrates Another Great Year as GlobalFest’s Transportation Provider
Calgarians really light up over GlobalFest. And SOUTHLAND Transportation is proud to have wrapped another successful year as the official transportation provider.GlobalFest is an annual celebration of Calgary’s multi-cultural communities and features pavilions,...
Annual My First Ride Event Teaches New Riders in Lethbridge the Ins-and-Outs of Riding the Bus
The Fourth Annual My First Ride Event, hosted by Lethbridge School Division, Holy Spirit Catholic School Division, and Southland Transportation, was held on Saturday, August 17th, at The Children of St. Martha's School. Southland Operations Manager Andrea Rioux and...
SOUTHLAND Halifax Debuts New Recruitment Ad Campaign with CTV Atlantic
Check out SOUTHLAND's latest advertisement airing on CTV Atlantic. We shot the commercial two weeks ago, and it turned out really well. Thank you to all who were involved, especially our star, Penny Langdon! You did great!
Diversified Transportation Announces Partnership with STM Driven to Provide Charter Services at BYU
Diversified Transportation is thrilled to announce our collaboration with STM Driven providing charter services for Brigham Young University groups out of Utah. This partnership has allowed us to support academic and extracurricular activities, ensuring students and...
Celebrating a Big Win and Nearly a Half-Century of Service at Century Transportation
Two members of the larger PWT family are celebrating. Earlier this month, Century Transportation was announced as one of the top winners of the Student Transportation Services of Central Ontario (STSCO) Request for Proposal (RFP) award. STSCO is the organization...