Communications Centre of Excellence
The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.
The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.
CCoE services include:
- CONTENT CREATION
- CREATIVE SERVICES
- EMPLOYEE ENGAGEMENT
- MARKETING
- PUBLIC RELATIONS
Award-Winning Communications
Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.
News & Events
Healing Through History: Beatrice Ridsdale’s Transformative Trip to the Vatican
For Beatrice Ridsdale, a dispatcher for Diversified Transportation in Kitimat, a recent trip to the Vatican was more than a trip—it was a deeply emotional and healing experience rooted in art, history, and truth. An inter-generational survivor of Residential Schools...
School Bus Service Returns To Pelly Crossing Thanks to a Standard Bus Employee and Two Teachers
School bus service has returned to the remote Yukon community of Pelly Crossing. This significant achievement is a result of a friendship between a teacher in the community and a dispatcher with Standard Bus Contracting in Whitehorse. Pelly Crossing is a small...
SOUTHLAND Proud to Partner With ‘Operation Empowering Youth’
Operation Empowering Youth is a collaboration between the Calgary Police Youth Foundation, the Calgary Police Service and CF Market Mall. In all, 50 students got help with their Christmas shopping from some of Calgary’s Finest - all in an effort to foster...
Diversified Transportation Honored as Mental Health Champion by CMHA Wood Buffalo
Today, Diversified Transportation was recognized by the Canadian Mental Health Association Wood Buffalo as a Mental Health Champion. A huge thank you to Sherry McDonald, our HCM advisor who was not only on hand to receive this award but who spearheaded this initiative...
What REALLY Happens at a RAISE THE BAR Session?
As we enter the final few weeks of the Fall Raise the Bar season, we're giving everyone an up-close-and-personal look into these informative, interactive feedback sessions! For those of you who aren't familiar with Raise the Bar, the goal is to understand what is...
Safety First: Cold Lake Bus Lines Participates in Successful Evacuation Drill
On October 17th, Cold Lake Bus Lines drivers participated in an important safety exercise—an annual bus evacuation drill. The drill, organized by Ecole Voyageur and Cold Lake Bus Lines, was an invaluable experience for both drivers and students, ensuring that everyone...