Communications Centre of Excellence
The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.
The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.
CCoE services include:
- CONTENT CREATION
- CREATIVE SERVICES
- EMPLOYEE ENGAGEMENT
- MARKETING
- PUBLIC RELATIONS
Award-Winning Communications
Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.
News & Events
SOUTHLAND Transportation Donates Handi-Bus to the Los Amigos Project in Mexico
Since 2011, the Los Amigos Project has coordinated the delivery of decommissioned emergency vehicles, handi-vans/buses and school buses to the people of Mexico. The project is spearheaded by members of various Rotary Clubs in southern and central Alberta, and this...
PWT Playing a Major Role in Banff National Park’s Surge in Transit Ridership
PWT was featured prominently in a recent CBC Calgary news story reporting a huge jump in transit usage in Banff National Park. 2023 saw more visitors leave their vehicles at home to take advantage of On-it Regional Transit, Roam Local Transit and the Parks Canada...
Promoting Talent from Within is What Makes PWT an Employer of Choice
As one of Canada's largest and most successful people transportation companies, Pacific Western Transportation has a knack for hiring the best people – and many times, we don't have to look very far. Recognizing and promoting internal candidates sends a powerful...
Transgender School Bus Driver Finds Acceptance at SOUTHLAND Transportation
Alice Daneal has a long and storied history with SOUTHLAND Transportation, dating back to before the Pacific Western Group of Companies purchased the former "mom and pop" school bus company in the mid-1980s. "I first came to SOUTHLAND in August of 1979 and started in...
Expansion of Spruce Grove On Demand Service to Neighbouring Communities a Major Success Story
When the City of Spruce Grove converted its fixed-route service to an On Demand system in May 2021, it moved local transit forward into a bright transportation future and never looked back. After the switch, Spruce Grove Transit saw tremendous growth in ridership,...
SOUTHLAND Driver Hopes to Inspire Others With Autism to Pursue a Career in Transportation
A year ago, Jonathan Conte felt his life was in a rut. He had been working at a food delivery job for almost a decade, but the pay and job satisfaction had steadily decreased. He was looking for a fresh start – both professionally and personally. “I decided it was...