Communications Centre of Excellence
The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.
The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.
CCoE services include:
- CONTENT CREATION
- CREATIVE SERVICES
- EMPLOYEE ENGAGEMENT
- MARKETING
- PUBLIC RELATIONS
Award-Winning Communications
Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.
News & Events
Promoting Talent from Within is What Makes PWT an Employer of Choice
As one of Canada's largest and most successful people transportation companies, Pacific Western Transportation has a knack for hiring the best people – and many times, we don't have to look very far. Recognizing and promoting internal candidates sends a powerful...
Transgender School Bus Driver Finds Acceptance at SOUTHLAND Transportation
Alice Daneal has a long and storied history with SOUTHLAND Transportation, dating back to before the Pacific Western Group of Companies purchased the former "mom and pop" school bus company in the mid-1980s. "I first came to SOUTHLAND in August of 1979 and started in...
Expansion of Spruce Grove On Demand Service to Neighbouring Communities a Major Success Story
When the City of Spruce Grove converted its fixed-route service to an On Demand system in May 2021, it moved local transit forward into a bright transportation future and never looked back. After the switch, Spruce Grove Transit saw tremendous growth in ridership,...
SOUTHLAND Driver Hopes to Inspire Others With Autism to Pursue a Career in Transportation
A year ago, Jonathan Conte felt his life was in a rut. He had been working at a food delivery job for almost a decade, but the pay and job satisfaction had steadily decreased. He was looking for a fresh start – both professionally and personally. “I decided it was...
Town of Innisfail Upgrades Local Transit to On-Demand System
In January, Innisfail town council voted to take local transit into the future. It unanimously approved a year-long contract with Pacific Western Transportation to provide a state-of-the-art On-Demand transit system launching on April 3rd, 2023. In 2018, the town...
SOUTHLAND Halifax Proudly Supports Pink Shirt Day
Our SOUTHLAND Halifax Operations went all out with their support of Pink Shirt Day, which is very fitting - as the annual tradition started in Berwick, Nova Scotia in 2007. After a new student at their school was bullied for wearing a pink shirt, two grade 12 students...