Communications Centre of Excellence
The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.
The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.
CCoE services include:
- CONTENT CREATION
- CREATIVE SERVICES
- EMPLOYEE ENGAGEMENT
- MARKETING
- PUBLIC RELATIONS
Award-Winning Communications
Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.
News & Events
On-Demand Transit in your City: Service Design and Operations
Thank you for joining us for Part 2 of 3 webinar series about On Demand Transit! Part 2 was hosted by Dan Finley and James Vine from Pacific Western Group of Companies, Sarah Feldman from City of Edmonton, and Hamish Campbell from Via. For those unable to join us, here is what you missed.
PWT’s Propane Fleet Wins Green Bus Fleet Award
We are excited to announce that PWT Student Division’s propane fleet has been selected as the winner of the 2021 Green Bus Summit Fleet Award in the Large Bus Contractor category!
On Demand Transit as a Solution for your City – Webinar #1
On April 9, 2021, we hosted Part 1 of our 3-part webinar series about On-Demand Transit with the City of Edmonton. If you missed it, don’t worry! Let’s get you caught up with On Demand Transit as a Solution for your City.
On Demand Transportation: Top 4 Considerations
Working with transportation agencies in communities across Canada, our teams help identify and pilot tailored approaches to meet the growing demand for accessible transportation options. Our goal is to deliver mobility to residents beyond the traditional fixed-route service.
100% Electric Zero-emissions Motor Coach Arrives in Fort McMurray
Diversified Transportation, in partnership with Motor Coach Industries (“MCI”), a subsidiary of NFI Group Inc. (“NFI”), and Fort McMurray First Nation Group of Companies, is demonstrating a 100% battery-electric motorcoach in varying settings in the Wood Buffalo...
Canada’s Largest On Demand Transit Service Set to Launch in Edmonton
EDMONTON, AB, September 23, 2020 – To ensure all Edmontonians can connect to the City’s new bus network next year, Edmonton Transit Service (ETS) has selected Pacific Western Transportation (PWT) and Via to launch Canada’s largest On-Demand Transit service.