Communications Centre of Excellence
The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.
The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.
CCoE services include:
- CONTENT CREATION
- CREATIVE SERVICES
- EMPLOYEE ENGAGEMENT
- MARKETING
- PUBLIC RELATIONS
Award-Winning Communications
Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.
News & Events
Okotoks On-Demand Transit Awarded for Exceptional Service
The Okotoks On-Demand Transit program was recently announced as the winner of the Minister’s Award for Municipal Excellence for Service Delivery Innovation by the Government of Alberta.
Webinar: Innovative Transit Solutions for Rural Communities
Rural Ontario Institute (ROI) partnered with Pacific Western Transportation for a discussion about Innovative Transit Solutions for Rural Communities.
Transit Demand in a Global Pandemic
We have all seen, firsthand, the changes in society that have been evident during this unprecedented pandemic. The COVID-19 global pandemic has affected all countries, provinces, and cities in different ways – whether that is in our business and work-life or our social lives. For many, it has meant spending a lot more time at home, making the demand for public transit decrease significantly.
On Demand Transit in Your City: Launch Recap and Lessons Learned
This week we held Part 3 of On Demand Transit in Your City! The webinar was hosted by John Stepovy and James Vine from Pacific Western Transportation, Sarah Feldman from the City of Edmonton, and Hamish Campbell from Via.
BUS NETWORK REDESIGN & ON-DEMAND TRANSIT UPDATE
Article by Sarah Hamilton, City of Edmonton Ward 5 Councillor The Bus Network Redesign came into effect a little over a month ago, and with it came the new On-Demand Transit service. This represents a significant change to the type and level of transit service that...
Leading The Charge With On Demand Transit
Over the years we have been developing and refining our services. In small towns across Canada, on-demand is becoming the new standard for transportation.