Communications Centre of Excellence
The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.
The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.
CCoE services include:
- CONTENT CREATION
- CREATIVE SERVICES
- EMPLOYEE ENGAGEMENT
- MARKETING
- PUBLIC RELATIONS
Award-Winning Communications
Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.
News & Events
Standard Bus Charters Helps Keep Yukon Tourism Industry Flying!
Standard Bus Yukon has been busy running several charters dropping off passengers right on the Whitehorse International Airport tarmac. Most recently, they completed a charter for Holland America, picking up guests at a local hotel and transporting them directly to...
Diversified Transportation Celebrates 60 Years!
What a week, month, year it’s been! On Wednesday June 5th we celebrated Diversified’s 60th birthday and what a day it was! Saying thank you just doesn’t seem enough – to our organizing committee, volunteers, past and present employees, this celebration would not have...
School Bus Driver Receives SOUTHLAND Halifax Community Hero Award After Averting Disaster
On Friday, SOUTHLAND Halifax paid tribute to School Bus Driver Terrie Brown for his swift response in steering clear of a gravel truck that had careened off a highway overpass, narrowly missing his bus.Terrie was presented with the Safety Championship Belt and a...
Southland Transportation Southern Alberta Combines Skills and Fun in Annual Roadeo 2024
On Saturday May 25 Souhtland Transportation held its annual School Bus Roadeo in Calgary for the Southern Alberta region. We had an amazing turnout of 42 contestants, 31 in the big bus category, and 11 in the small bus. Amongst those 42 were 20 first time participants...
Diversified GM David Richards Part of Delegation Promoting Edmonton Region Hydrogen Supply Chain
On May 6th to 8th our General Manager, David Richards, along with a group of Edmonton region businesses led by Edmonton Global were in Ottawa to lobby the Government of Canada for the region’s share of programming and funding. Delegates had the opportunity to share...
PWT Student Line Kicks Off School Bus Driver Appreciation Week With Fun and Food!
May 6th has been designated School Bus Driver Appreciation Day for a very good reason. It gives teachers, students and families a wonderful opportunity to thank school bus drivers and to show them how much they value their service. It also gives PWT the opportunity to...