Communications Centre of Excellence
The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.
The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.
CCoE services include:
- CONTENT CREATION
- CREATIVE SERVICES
- EMPLOYEE ENGAGEMENT
- MARKETING
- PUBLIC RELATIONS
Award-Winning Communications
Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.
News & Events
Southland Transportation Southern Alberta Combines Skills and Fun in Annual Roadeo 2024
On Saturday May 25 Souhtland Transportation held its annual School Bus Roadeo in Calgary for the Southern Alberta region. We had an amazing turnout of 42 contestants, 31 in the big bus category, and 11 in the small bus. Amongst those 42 were 20 first time participants...
Diversified GM David Richards Part of Delegation Promoting Edmonton Region Hydrogen Supply Chain
On May 6th to 8th our General Manager, David Richards, along with a group of Edmonton region businesses led by Edmonton Global were in Ottawa to lobby the Government of Canada for the region’s share of programming and funding. Delegates had the opportunity to share...
PWT Student Line Kicks Off School Bus Driver Appreciation Week With Fun and Food!
May 6th has been designated School Bus Driver Appreciation Day for a very good reason. It gives teachers, students and families a wonderful opportunity to thank school bus drivers and to show them how much they value their service. It also gives PWT the opportunity to...
SOUTHAND Edmonton Employees Attend Largest Ever Gathering of People Dressed as Dinosaurs!
A contingent of SOUTHLAND Edmonton employees and their families joined thousands of people wearing dinosaur costumes in Drumheller on Saturday, hoping to break a world record. Travel Drumheller’s 'Jurassic Jamboree' event aimed to break the Largest Gathering of People...
Prairie Bus Lines Driver Named Alberta School Bus Driver of the Year
Prairie Bus Lines is thrilled to announce that one of our own has been recognized by the Student Transportation Association of Alberta. We want to extend our sincerest congratulations to Don Strandquist for being named the 2023 School Bus Driver of the Year. Working...
Diversified Transportation’s Hydrogen Motorcoach Featured at Ecological Summit in Banff National Park
On April 9th Diversified attended a fireside chat hosted by the Association for Mountain Parks Protection and Enjoyment (AMPPE), Canadian Parks and Wilderness Society (CPAWS) and Ski Big 3.In attendance at this event were various stakeholders including Ron Hallman,...