Communications Centre of Excellence
The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.
The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.
CCoE services include:
- CONTENT CREATION
- CREATIVE SERVICES
- EMPLOYEE ENGAGEMENT
- MARKETING
- PUBLIC RELATIONS
Award-Winning Communications
Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.
News & Events
PWT Brought a Massive Presence to Service Papal Visit’s Transportation Needs
Pope Francis arrived in Edmonton on July 23rd for an important and historic visit to Canada. A large contingent of SOUTHLAND Transportation, Cold Lake Bus Lines, Prairie Bus Lines, and Diversified Transportation Ltd. drivers were dispatched to serve the transportation...
Spruce Grove’s Switch to On Demand Transit a Major Success Story
It’s no secret that bedroom communities of large urban centres face multiple challenges in providing citizens with reliable and convenient public transportation. Spruce Grove, Alberta is a rapidly growing community of 38,000 located just 11 kilometres west of...
Student Transportation Expands Canadian Operations Through Major Acquisition
Wall, N.J./Calgary, AB (June 16, 2022) — Student Transportation of America/Student Transportation of Canada (STA/STC), North America’s third-largest provider of school bus transportation services, is pleased to announce it has completed its acquisition of Pacific...
PWT’s Customer Care Centre is the Heart of our On-Demand Transit Operations
On-demand transit service gives underserved Canadians a new, revolutionary option for their public transportation needs. At Pacific Western Transportation, we’re leading the way with multiple municipalities across Canada already utilizing our on-demand systems. What...
Edmonton Transit On Demand Celebrates 1-Year of Service
On Tuesday, April 26, Edmonton Transit On Demand celebrated one year of operations – and what a year it has been! We are halfway into this two-year pilot, and we have seen incredible growth and adoption of the demand-based transit model. Edmonton Transit On Demand...
Get your employees back to work and Safely Home with on demand shuttles
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