Communications Centre of Excellence
The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.
The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.
CCoE services include:
- CONTENT CREATION
- CREATIVE SERVICES
- EMPLOYEE ENGAGEMENT
- MARKETING
- PUBLIC RELATIONS
Award-Winning Communications
Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.
News & Events
Town of Innisfail Upgrades Local Transit to On-Demand System
In January, Innisfail town council voted to take local transit into the future. It unanimously approved a year-long contract with Pacific Western Transportation to provide a state-of-the-art On-Demand transit system launching on April 3rd, 2023. In 2018, the town...
SOUTHLAND Halifax Proudly Supports Pink Shirt Day
Our SOUTHLAND Halifax Operations went all out with their support of Pink Shirt Day, which is very fitting - as the annual tradition started in Berwick, Nova Scotia in 2007. After a new student at their school was bullied for wearing a pink shirt, two grade 12 students...
Prince George Transit ‘Trades Tour’ Educates High School Students on Apprenticeship Opportunities
When looking at building a career after finishing high school, a lot of young people overlook the trades as a viable option. Many are unaware that the trades offer high-tech jobs with good working conditions and long-term contracts - perfect for young families looking...
As the City of Leduc Expands, On Demand Transit Has Seen Exponential Growth
The City of Leduc, Alberta, has seen some pretty big changes in the last decade. The community located 33 kilometres south of Edmonton has seen a major boom in population – from 24,279 in 2011 to over 34,500 in 2021. The influx of new residents caused a strain on city...
Diversified Transportation Partners with Diesel Tech Industries (DTI) to Implement Innovative Hydrogen-Conversion System
David Richards, General Manager, Employee Transportation with Darren Rivet, CEO of Diesel Tech Industries (DTI)Access to safe and reliable transportation is an essential service in our modern society, and providing that resource to customers in a responsible and...
COLT Driver Touts the Benefits of On Demand Transit in Cochrane
Fred Poppe knows a thing or two about On Demand transit. When the town of Cochrane, Alberta, first launched its COLT transit service in October 2019, Fred was the very first hire. And, almost three years later, he’s the last remaining driver from the inaugural crew....