Communications Centre of Excellence 

The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.

The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.

CCoE services include:

  • CONTENT CREATION
  • CREATIVE SERVICES
  • EMPLOYEE ENGAGEMENT
  • MARKETING
  • PUBLIC RELATIONS

Award-Winning Communications 

Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.

News & Events

Standard Bus Charters Helps Keep Yukon Tourism Industry Flying!

Standard Bus Charters Helps Keep Yukon Tourism Industry Flying!

Jun 6, 2024 |

Standard Bus Yukon has been busy running several charters dropping off passengers right on the Whitehorse International Airport tarmac. Most recently, they completed a charter for Holland America, picking up guests at a local hotel and transporting them directly to...

Diversified Transportation Celebrates 60 Years!

Diversified Transportation Celebrates 60 Years!

Jun 5, 2024 |

What a week, month, year it’s been! On Wednesday June 5th we celebrated Diversified’s 60th birthday and what a day it was! Saying thank you just doesn’t seem enough – to our organizing committee, volunteers, past and present employees, this celebration would not have...