Communications Centre of Excellence
The Communications Centre of Excellence (CCoE) fosters audience awareness and involvement through internal and external communications leadership, best practices, and support that aligns with the Pacific Western Group of Companies Brand Identities, Safety Vision, Mission, Core Values, and Strategic Priorities.
The mission of the CCoE is to power communications strategies that support the Pacific Western Group of Companies’ business objectives. It is responsible for the standardization, governance, and benchmarking of corporate-wide communications, as well as the production of content and messaging that is clear, consistent, timely, and relevant to a diverse set of audiences.
CCoE services include:
- CONTENT CREATION
- CREATIVE SERVICES
- EMPLOYEE ENGAGEMENT
- MARKETING
- PUBLIC RELATIONS
Award-Winning Communications
Within the first year of operation, the CCoE and its internal communications app, PWT InTouch, garnered the attention of the transit industry. We were awarded the 2018 Canadian Urban Transit Association (CUTA) Corporate Leadership Award in the category of Marketing and Communications.
News & Events
Southland Transportation Expands Operations in Halifax Regional Municipality
We have some exciting news to share! Southland Transportation is honored to announce that we have been awarded nearly half of a major Special Needs Transportation contract. This marks a significant milestone in our ongoing commitment to providing safe, reliable, and...
Diversified Transportation Awarded Industrial Busing Contract Supporting Commute for Construction Teams to Lithium Americas’ Thacker Pass Site
STA is pleased to announce that the industry-leading transportation and fleet service organization has been awarded an industrial busing contract from Bechtel Infrastructure and Power Corp.
PWT and STC Mark Pink Shirt Day With Support From Across Canada!
Today is Pink Shirt Day, a national day to stand-up against bullying. To help bring awareness to this important initiative, PWT and STC team members from across Canada donned their rosy attire. Check out this terrific slideshow featuring a SEA OF PINK SUPPORT!To...
Diversified Driver Celebrated as a Community Champion at RMWB Council’s Excellence Awards
Four Regional Municipality of Wood Buffalo community members were celebrated for their significant contributions to the region at Council’s Excellence Awards ceremony on Monday night. Among the honourees was veteran Diversified driver/driver trainer Nadeem Aslam,...
Standard Bus Yukon Provides Tour Guests with Unforgettable New Year’s Eve
Standard Bus Yukon provided guests with a spectacular fireworks show to accompany the Aurora Borealis on the Northern Tales Travel Services Inc. Aurora Borealis Tour this past New Year’s Eve. Northern Tales provides several specialized wilderness tours in Whitehorse...
Healing Through History: Beatrice Ridsdale’s Transformative Trip to the Vatican
For Beatrice Ridsdale, a dispatcher for Diversified Transportation in Kitimat, a recent trip to the Vatican was more than a trip—it was a deeply emotional and healing experience rooted in art, history, and truth. An inter-generational survivor of Residential Schools...